Help save a life.

Someone in the UK dies by suicide every 90 minutes.
Artists, musicians and entertainers have an increased risk of suicide.

Rough Trade are proud to partner with Campaign Against Living Miserably (CALM) in support of their incredible work challenging the stigma surrounding suicide and mental health. CALM provokes conversation, running life-saving services and bringing people together so they reject living miserably, get help when they need it and don’t die by suicide. CALM’s helpline and webchat are open 365 days a year, offering practical suggestions for all of life’s problems.

Musicians, friends, family, colleagues… anyone can feel suicidal. CALM exist to stand together with those who are suffering, regardless of where they are from or what they are going through.

"Music plays such an important part in so many lives and we’re delighted to become the legendary Rough Trade’s first official charity partner.

More people than ever are turning to CALM for support and advice. To put that into context in 2022 we had over 3 million minutes of potentially lifesaving calls via our helpline and webchat services and this year we are helping even more people. But we can’t do that alone.

It’s been a tough few years, and it can feel like things aren’t going to get much better any time soon. That’s why our life-saving campaigns and services will, in partnership with Rough Trade, make a real difference to people’s lives, allowing us to reach more people in our fight against suicide, and continue to be there for anyone who is struggling."

Simon Gunning (CALM Chief Executive)

International Women's Day 2024

One woman under the age of 25 in the UK takes her own life every two days.

The suicide rate in women aged 10-24 has nearly doubled in the last 10 years.

79% of suicides in women under 25 had previously been assessed as 'low risk'.

Help women get the support they deserve and donate to CALM at Rough Trade. You can find out more about the stigma surrounding poor mental health and suicide in women here.

Help CALM continue to be there by donating in store and online at Rough Trade.

£3 could fund 10 potentially life-saving conversations via WhatsApp
£6 could provide a family with suicide bereavement support
£8 could help fund one potentially life-saving call on the CALM helpline


Organic cotton t-shirts that makes a life-saving statement. Available in white or black colourways.

Album artwork for CALM White T Shirt by CALM

Sector Statistics

Campaign Against Living Miserably is a registered charity in England and Wales (1110621) and in Scotland (SC044347).