Rough Trade x The Great Frog
Born from the rebellious spirit of early 1970s London, Rough Trade and The Great Frog have long been meccas for like-minded audiences who want to express themselves through their fashion and music choices. Decades later, both brands remain proudly independent, with flagship stores in the UK and US and a loyal global cult following.
We're thrilled to have teamed up to create a one-off motif that honours both brands' independent spirit and celebrates the enduring relationship between music and fashion. Printed on a high quality 100% organic cotton 200 G/M² long sleeve, the premium capsule is an extension of Rough Trade's newly improved core merch range of durable and sustainably produced apparel.
The Limited Edition shirt is available exclusively online and in-store at Rough Trade East, Rough Trade Bristol and Rough Trade Nottingham while stocks last.
Wear Your Way
However you wear yours, ensure it's got a soundtrack to match. In need of some inspiration? Look no further than TGF's head-turning team, who came by Rough Trade East to select some killer records in this special edition of Shoplifting.
About The Great Frog
Known for creating hand-made cult jewellery, The Great Frog is a second-generation family owned British heritage brand established in 1972 with stores in London's Carnaby, Shoreditch and King's Cross, New York and L.A. TGF have been the go-to celebrity jewellers over the decades and their designs have been seen on everyone from Lemmy to Dua Lipa and Kate Moss.