Rough Trade x Hello Merch

We're thrilled to announce that we have teamed up with independent merchandisers Hello Merch to bring exclusive clothing and accessories to our New York store, and to collaborate on events and celebrations to come this year.

Who doesn’t have a band tee they’ve worn like a uniform? Merch, and more specifically the band t-shirt, is an essential part of the relationship between a musical group and their fans. That's why we're delighted to collaborate with Hello Merch, a brand founded in 2008 with a commitment to produce affordable yet high quality products for independent music makers and to protect their artists rights.

The collaboration kicked-off with a Rough Trade curated collection of limited edition t-shirts from select Hello Merch artists, with more exclusive merch drops to be announced in the coming months.

The initial line includes 10 exclusive t-shirts from Japanese Breakfast, Parquet Courts, Amyl & The Sniffers, Black Pumas, A Place To Bury Strangers, King Gizzard & The Lizard Wizard, Mac De Marco, Deafheaven, Angel Olsen, and Indigo De Souza.

The unique designs are available for purchase exclusively at our store.

This partnership has also brought a new Rough Trade artwork to life to celebrate our flagship New York location. This exclusive record hunter design created by the artist and designer Sonni, is available for purchase online at roughtrade.com, on shirts and totes.